Destination Creation: Making Your Business the Destination

Dates: September 21 - November 16, 2020

Meets: M from 6:00 PM to 8:00 PM; not meeting Nov. 2 - all classes via zoom

Location: Zoom - MCC

Registration Fee: $399.00

Destination Creation Course. Mondays from 6:00-8:00 p.m. CT, Sept. 21-Nov. 9 Cost $399 Destination Creation is an 8-week, course taught via Zoom to help local, independent businesses turn themselves into a destination business. Each session is two hours in length and includes recorded video instruction from Jon Schallert and facilitation from McCook Economic Development Corporation Executive Director, Andy Long. Jon Schallert is the only professional speaker teaching businesses and communities how to turn themselves into Consumer Destinations. Jon developed his proprietary 14-step "Destination Business" process after interviewing over 10,000 independent business owners in nearly 600 cities, towns, and downtowns. During this Covid-19 crisis, Jon is focusing on helping business owners, communities, and associations with critical business information. The Destination Creation Course is an 8-chapter class, with a new section on business tactics during the Covid-19 crisis. New Chapter: Covid-19 Business Survival Tips Chapter 1: Becoming a Destination Business Chapter 2: Your Unique Positioning Chapter 3: Your Leadership Responsibility Chapter 4: Targeting Your Most Profitable Customers Chapter 5: Capturing Consumer and Media Attention Chapter 6: Creating a Customer-Focused Company Chapter 7: Marketing Your Destination Business Chapter 8: Collective Marketing All content for the class is recorded in our Destination University online library. Content is accessed through our Destination University portal, and webinars can be viewed on your computer, mobile device, or phone. Some of the content will be viewed during the class, and participants can also view all of the content from home. At the end of each chapter are individual questions that tie the material back to each individual owner's business. This allows for owners to finish a chapter and immediately put into practice in their businesses the concepts discussed in the class. About Jon Schallert: Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Some of Jon's corporate consulting clients include Kellogg's, KitchenAid, Bank of America, Denver International Airport, Jiffy Lube, Ace Hardware, Anheuser Busch, Kichler Lighting and Hunter Douglas, to name a few. His insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, USA Today, and Entrepreneur Magazine. Jon is a member of the National Speakers Association and the National Main Street Network. About Andy Long Andy Long is the Executive Director for McCook Economic Development Corporation and President of the nonprofit, Cultivate Rural Leaders. In his economic development role, he sees some of the struggles and solutions for rural small independent businesses. In his nonprofit role, he works with rural communities to increase the community's leadership capacity. Before working in economic development, Andy was a community college administrator, training manager for Gallup, and a high school social studies teacher and coach. To register, call MPCC Business & Community Education, McCook 308-345-8122 or NP 308-535-3678, or your local Community Campus
Fee: $399.00

Zoom - MCC

McCook, NE 69001

Andy Long

Date Day Time Location
09/21/2020Monday6 PM to 8 PM Zoom - MCC
09/28/2020Monday6 PM to 8 PM Zoom - MCC
10/05/2020Monday6 PM to 8 PM Zoom - MCC
10/12/2020Monday6 PM to 8 PM Zoom - MCC
10/19/2020Monday6 PM to 8 PM Zoom - MCC
10/26/2020Monday6 PM to 8 PM Zoom - MCC
11/02/2020Monday6 PM to 8 PM Zoom - MCC
11/09/2020Monday6 PM to 8 PM Zoom - MCC


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